Initially it was a kind of practical joke, supposedly created in an analogy with the Polish Beer-Lovers Party. Its documents read as a parody on political cliches in party programmes. For example, its goal was "protection of interests of beer lovers regardless of racial, national, or religious affiliation". Among demands was decrease of taxes for beer manufacturers. It has fractions of "light beer lovers", "dark beer lovers", "kvass patriot fraction", etc.
It was supported by a number of Russian entrepreneurs in the context of Russian legislative election, 1995, and its documents were cleaned into a more serious style. Among its goals now is the "protection of interests of beer lovers that do not contradict to the Law".